Music and Sound: The Key to Supercharging Your Storytelling

Stories are at the heart of every great attraction. As expectations rise for multisensory experiences, how can creatives enhance their storytelling? Music and sound can increase the emotional impact of attractions by connecting with guests on a deep level and helping them forge lifelong memories.  

Advancements in audio technologies allow creatives to add immense depth and richness to experiences, expanding attractions' world-building far beyond their physical limitations. As well as being expert storytellers, music and sound can streamline operations and influence guests' psychology, leading to brand loyalty and increased spending per capita.

In this session, gain special insight from Lewis Brown; a composer and writer specializing in immersive experience design. Lewis will share his insight into how attractions can harness the power of music and sound to engage, move and inspire guests. Lewis draws from his theatrical training and experience composing soundtracks for leading family attractions. He will explore inspiring case studies and outline design principles and best practices that creatives should consider when implementing music and sound in their experiences.