From Reactive to Proactive: Transforming Group Sales Effectiveness
Event Information
Date
Monday, November 18 | 8:30 - 9:30 am
Location
S310EFGH
Session type
EDUSession
Tracks
Family Entertainment Centers
Marketing, Public Relations, & Sales
Distribution
On-Site
Description
This EDUSession will provide attendees with insights into maximizing group sales effectiveness using a professional sports team mindset. Participants will be offered examples for optimizing group sales processes, including shifting mindsets from inbound sales to a more proactive, strategic approach aimed at expanding reach and revenue. We will walk through examples of how to evaluate current processes for lead flow and sales opportunities tied to traditional groups, theme nights, meeting planners, referral and loyalty programs, packaging and super groups.
Learning Objectives
- Transition from reactive to strategic, sports-inspired sales approaches.
- Improve lead flow and sales for various group types.
- Utilize referral programs, creative packaging, and targeted sales initiatives.
- Improve lead flow and sales for various group types.
- Utilize referral programs, creative packaging, and targeted sales initiatives.
Speakers
