Hasbro: Innovating the Waterpark

The leading toy and game company is sparking joy and creating human connection in a way like never before: at a waterpark!  

In this session, you’ll hear from the development team behind the concept for the first ever Hasbro waterpark—a completely new Location Based Experience that incorporates storytelling and gamification unlike anything ever done in a waterpark. Leveraging Hasbro’s incredible portfolio of iconic brands (such as Monopoly, My Little Pony, GI Joe, Transformers, and Power Rangers,) the team has created an immersive experience that connects these brands through storytelling and gamification to maximize guest interactivity.

What’s more, the waterpark follows the company’s mission of engaging with generations of fans across all aspects of play and entertainment. Here you’ll learn about Hasbro’s latest innovations in the LBE space incorporating organic play and gamification to continuously elevate the guest experience.