Arcade Psychology: Boost Business by Comprehending Your Customers

Event Information
Date
Monday, November 18 | 2:30 - 3:30 pm
Location
S320CD
Session type
EDUSession
Tracks
Family Entertainment Centers
Distribution
On-Site
Description

You know WHO plays the games in your arcade, but do you know WHY they play? By taking a closer look at the psychology of the different styles of players, you will discover new ways to motivate them to play longer, spend more, and visit more often. 

Game room experts will reveal the secrets of why different games appeal to different players, and why you will be more successful if you stop thinking that your arcade customers are all the same.

Translation languages
English to Spanish
Learning Objectives
-Understand the various types of players, from “nostalgia players” to “supersavers”
-Learn strategies on how to motivate each type of player to play longer and visit more often
-Explore arcade setups that will attract multiple types of players
Speakers
rusty-mabe-u3blywtlcihfdmvudf8ymdawmzu4lev2zw50ugvvcgxlxzmzmdq2ote4lfvzzxjfody2mtu5nyk

Rusty Mabe

FACE Amusement
Vice President of Guest Experience
nick-dimatteo-u3blywtlcihfdmvudf8ymdawmzu4lev2zw50ugvvcgxlxzmymtm0nza4lfvzzxjfmti1mdm1mdgp

Nick Dimatteo, ICAE

Fortyfivegames
CEO
howard-mcauliffe-u3blywtlcihfdmvudf8ymdawmzu4lev2zw50ugvvcgxlxzmymtm0nzqylfvzzxjfody2mzaxmsk

Howard McAuliffe

Pinnacle Entertainment Group, LLC
Vice President
jason-mitchell-u3blywtlcihfdmvudf8ymdawmzu4lev2zw50ugvvcgxlxzmymtm0nzqxlfvzzxjfody2mzq4osk

Jason Mitchell

Intercard, Inc.
Client Success Manager \ Product Development
alan-kanter-u3blywtlcihfdmvudf8ymdawmzu4lev2zw50ugvvcgxlxzmyndkxmtq0kq

Alan Kanter

Circus Circus
Director of Midway Operations