How To Harness the Power of Influencer Marketing For Your Attraction

Event Information
Date
Thursday, November 21 | 4 - 5 pm
Location
S330EFGH
Session type
EDUSession
Tracks
Museums & Science Centers
Marketing, Public Relations, & Sales
Distribution
On-Site
Description

Attendees at this session will learn the basics of influencer marketing within the attractions industry.  

Learn what influencer marketing is, simple methods to draw more influencers to your attraction, and how to utilize influencers in social advertising campaigns to help your attraction authentically tell its story and reach new audiences.

Learning Objectives
- Discover the essentials of influencer marketing, including the various types of influencers, how they create and monetize their content, and why this strategy is becoming a leading approach in social advertising.
- Learn standard procedures of working with influencers and effective methods to draw them to your attraction
- Learn different types of influencer marketing techniques you can utilize in social ad campaigns, as well as some of the advantages and cost-benefits of using influencers in marketing campaigns
Speakers
jordan-carter-u3blywtlcihfdmvudf85mjgxodcsrxzlbnrqzw9wbgvfmtu3mdgwmzysvxnlcl84njuxnjmykq

Jordan Carter

Silverwood Theme Park
Director of Marketing and Entertainment
cole-brown-u3blywtlcihfdmvudf8ymdawmzu4lev2zw50ugvvcgxlxzmymtm0nzi1lfvzzxjfmtcwotcxndgp

Cole Brown

Park Pros
Content Creator
sawyer-nichols-u3blywtlcihfdmvudf8ymdawmzu4lev2zw50ugvvcgxlxzmymtm0nzi2lfvzzxjfmjaynjywmdkp

Sawyer Nichols

Silver Dollar City
Publicist/Influencer Relations