The Business of Curation: The Art and Science Behind Audience Engagement
In the evolving landscape of experiential entertainment, curating unforgettable experiences has become both an art and a science. Michael Casper, Vice President of Business Development at AREA15, takes attendees behind the scenes of the immersive entertainment district’s pioneering approach to audience engagement, revealing how strategic partnerships, creative collaborations, and adaptable business models transform spaces into immersive destinations that captivate and inspire.
Casper explains how AREA15 brings rights-holders, artists, and brands together in unique collaborations to elevate audience experiences and support growth. This session will explore curation as both a creative endeavor and a powerful business strategy, offering insights into designing experiences that generate revenue without compromising artistic vision. Attendees will gain an insider’s view into the flexible approaches and responsive business models that’ve allowed AREA15 to thrive in a dynamic industry.
Through compelling case studies from AREA15 and beyond, Casper offers real-world examples and valuable takeaways for those looking to innovate in audience engagement. This session promises fresh perspectives on what it means to curate for impact, revenue, and resilience in the entertainment and experiential sectors.
-Driving Business Growth Through Curation: Participants will discover how effective curation contributes to revenue generation and business growth, examining monetization strategies for curated experiences and understanding how to balance commercial objectives with creative integrity.
-Implementing Flexible Business Models: Attendees will gain insights into the importance of flexibility in business models for the entertainment and experiential sectors, exploring examples that contrast traditional and flexible models in the context of curation and audience engagement.
-Learning from Case Studies of Successful Engagement: Through case studies from AREA15 and other attractions, participants will review innovative approaches to audience engagement, examining lessons from both successes and setbacks, and understanding the role of feedback loops in refining curation practices.
