Environmental Design On A Dime: Reimagining The Guest Experience With High Impact, Low Cost Solutions.

Event Information
Date
Monday, November 18 | 8:30 - 9:30 am
Location
S330CD
Session type
EDUSession
Tracks
Zoos & Aquariums
Design
Description

Is it time for a refresh? Need to do more with less, including increasing per cap revenue, improve guest experience, and activate neglected areas of the park? Join the Club!

You can't always build a new exhibit or rollercoaster. In this session, you'll learn practical strategies and creative tactics to cost-effectively reimagine your park and add noticeable value to your guest experience while simultaneously growing revenue.

We'll dive into the non-traditional methods used by SeaWorld, Lake Compounce, and the Fort Wayne Children's Zoo to transform and activate underperforming areas in their respective parks, add excitement, and make money. Panelists will provide real-world case studies and share a complimentary Visual Guest Experience Guide. A Q&A session will follow the presentation.

Learning Objectives
- Participants will learn practical strategies and creative tactics to cost-effectively reimagine their spaces
- See benefits in basic retheming, messaging, and a fresh coat of paint in their per caps
- Learn strategies and techniques to evaluate their space and use a complimentary Visual Guest Experience Guide to help with their observations
Speakers
rick-schuiteman-u3blywtlcihfdmvudf8ymdawmzu4lev2zw50ugvvcgxlxzmymtm0nji1lfvzzxjfody2njuwnyk

Rick Schuiteman

Fort Wayne Children's Zoo
Executive Director
johnie-hampton-u3blywtlcihfdmvudf8ymdawmzu4lev2zw50ugvvcgxlxzmymtm0njizlfvzzxjfmtiwodk4mdup

Johnie Hampton

Hampton Creative
President, CEO
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Nate Olsen

Hampton Creative
Creative Director
jerry-brick-u3blywtlcihfdmvudf8ymdawmzu4lev2zw50ugvvcgxlxzmymjg2ndq0kq

Jerry Brick

Palace Entertainment
Director of Construction