Transforming IP into Tangible Magic: The Art of Immersive Attractions

In an age where digital media and experiences dominate, the demand for immersive, tangible interactions with beloved intellectual properties (IPs) has never been higher. "Transforming IP into Tangible Magic: The Art of Immersive Attractions" seeks to explore this dynamic trend, gathering leading minds from across the theme park and immersive experience sectors. This fast-paced and engaging session will explore how globally recognized IPs are being translated into innovative physical worlds, offering guests unparalleled, memorable encounters. Through detailed discussions, this session aims to demystify the processes and strategies behind translating popular IPs into immersive attractions, highlighting the synergy between storytelling, technological advancement, interactivity and creative design.