Interactive Halloween Concepts for Monsters, Munchkins and Everyone In Between

Halloween season has become an essential seasonal element in all facets of the Attractions Industry.  

The old days of tossing up some black visqueen and buying a couple of animations from the discount store are long gone. Guests expect top quality storytelling and unique activation, and their expectations are changing as they look for new ways to experience the fun and frightening elements associated with All Hallows Eve.  

This session will share new approaches to seasonal Halloween activations that will appeal to guests on every point of the fear spectrum, from giggles to gore, from happiness to horror. By sharing real world case studies, this session will provide different ways to use existing technology, tried and true scare tactics and live performers to create something specifically on brand for your attraction. Hear from Scott Swenson, ICAE, an entertainment consultant with over 30 years of experience  who has created and operated Halloween Events around the world for a wide variety of audiences.