Developing Brand Ambassadors – Using Innovative Partnerships to Attract and Engage Employees

In recent years, the power dynamic between employees and employers has shifted significantly. Many organizations are struggling to attract and retain staff while also competing in a widening business landscape.  

Transform your employees into true Brand Ambassadors, benefiting the company, employees, and guests. As lines blur between recruitment, social media engagement, and guest experience, adopting a holistic approach is essential.

In this session, we will explore integrating employees into the brand-building process through cultural shifts and social media tools. We'll focus on attracting them with engaging, rather than transactional, advertising and connecting them to current Team Members. This engagement strategy also needs to continues throughout their employment, sharing the responsibility of brand awareness, social media marketing, and content creation.