Crisis Chemistry: Aligning Operations and Communications with Effective Crisis Planning Tools
Event Information
Date
Monday, November 18 | 10 - 11:30 am
Location
S330AB
Session type
EDUSession
Tracks
Marketing, Public Relations, & Sales
Description
Discover why aligning and getting buy-in from your property's operations and marketing communications teams before a crisis hits is the key to successful crisis management. We'll share tools from Herschend’s crisis preparedness program and how they can be applied to your property.
By proactively strategizing as a team, you’re paving the way for effective crisis management that maintains your brand reputation so you can get back to business fast.
Learning Objectives
- Learn the 4 elements of a Crisis Plan
- Create a high-likelihood/high-damage chart to map potential issues before they happen
- The keys to responding to a crisis well: Stop, Collaborate & Listen + "What would reasonable people expect a reasonable organization to do or say in this situation?"
- Create a high-likelihood/high-damage chart to map potential issues before they happen
- The keys to responding to a crisis well: Stop, Collaborate & Listen + "What would reasonable people expect a reasonable organization to do or say in this situation?"
Speakers
