Money in Merchandising: Maximizing Sales from Analytics to Operations

Event Information
Date
Monday, November 18 | 2:30 - 3:30 pm
Location
S331CD
Session type
EDUSession
Tracks
Games & Merchandise
Description

The team at Integrated Insight has done merchandising at Walt Disney World, Universal Parks and Resorts, SeaWorld, Herschend Entertainment, Warner Brothers, Topgolf, iFly, and more.

We will guide attendees through the science behind successful merchandising execution from benchmark giants and teach it in a simple and structured way. Attendees will learn guiding strategies for merchandising to boost their retail business, from analytics to operations.   

Learning Objectives
- Learn how to use all of my sales data to better understand my customer and improve my revenue
- Know when to increase pricing
- Learn best practices for my customer-facing operation in regards to pricing and revenue optimization
- Create retail opportunities that enhance the customer experience
Speakers
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Laura Iles

Integrated Insight
Chief Operating Officer