Taste of Innovation: Transforming Concessions into Experience

Event Information
Date
Monday, November 18 | 8:30 - 9:30 am
Location
S330AB
Session type
EDUSession
Tracks
Museums & Science Centers
Distribution
On-Demand
On-Site
Description

Food and beverage outlets at attractions of all types are an important amenity to extend guests’ length of stay, enhance the guest experience, and drive revenue. Increasingly cultural attractions strategically utilize food and beverage offerings to create meaningful mission-driven experiences to attract, inspire, and engage visitors. Hear from industry leaders representing a wide range of attractions that are pioneering the integration of food and beverage with their mission to develop new and engaging programming for guests. 

Learning Objectives
- Explore real examples of how organizations have transformed visitor experience through food and beverage
- Identify applicable and relevant strategies to expand your operations
- Explore new programming opportunities to attract and retain visitors
Speakers
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Matt Earnest

Longwood Gardens
Chief Strategy Officer
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Lura Migdal

SSA Group
District Manager of Operations
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Anacron Allen

California Academy of Sciences
NightLife Brand Manager
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Matthew King

Elior North America
President, Dining & Events