Solution Spotlight: Storyland Studios, Inc. – Secrets of Storytelling

The most popular experiences in the world are inspired by story. Why do they draw so many visitors per year? It’s because we as humans are wired to be moved by a story. Any attraction, no matter how small, can improve its appeal by starting with a story to inform strategic, interactive and spatial decisions. Ben Thompson will share the secrets of good storytelling, with examples of powerful experiences driven by compelling narratives.