Spotlight on Europe and the Middle East: Transformations in the Attractions Industry

Event Information
Date
Thursday, November 21 | 4 - 5 pm
Location
S310AB
Session type
EDUSession
Distribution
On-Site
Description

 Get ready for an conversation exploring the most significant trends and changes shaping the attractions industry across Europe and the UK! In this session, we will dive into the most notable developments, from innovative projects to shifting market dynamics, focusing on the unique challenges and opportunities within the region. We’ll also look ahead, discussing expert predictions for the coming year and offering valuable insights into the evolving landscape.

Our speakers, all seasoned professionals with diverse backgrounds in the attractions industry, will provide an informed and insightful discussion. As active members of the IAAPA Europe Education Committee, they bring deep expertise and a commitment to advancing the sector through education and innovation, ensuring a rich and valuable experience for all attendees.


Learning Objectives
• Identify Key Trends: Understand the most influential trends and changes that have impacted the European and UK attractions market over the past year.
• Assess Market Dynamics: Gain insight into the shifting market dynamics and emerging opportunities specific to the region.
• Forecast Future Developments: Explore expert predictions and insights on what to expect in the coming years for the European and UK attractions industry.
Speakers
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Nora Okail

The Happiness Factory
CEO
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Edd Musgrove

THEMEDD Europe
Designer & Creative Director
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Lukas Metzger

Europa-Park GmbH & Co Mack KG
Consultant
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Andy Hygate

Blackpool Pleasure Beach
Director of Operations
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Duncan Phillips

DP Leisure (GB) Ltd
Founder and Managing Director