Solution Spotlight: Miral – Marketing Beyond Yas Island Theme Parks: Expanding Destination Reach through Strategic Storytelling

Learn how Warner Bros. World Yas Island partnered with an airline to deliver a game-changing 360° marketing campaign. This session dives into the strategy that drove massive virality, with over 5x ROI, leveraging iconic characters and immersive storytelling to expand beyond Yas Island’s borders and captivate a global audience.