Leveraging The Power Of Play

Event Information
Date
Monday, November 18 | 1:45 - 2:05 pm
Location
EDUTalk Stage S220DE
Session type
EDUTalk
Tracks
Design
Description

Through emerging insights and research trends, discover how play can be leveraged by companies across sectors to enhance the consumer experience.  

This presentation will dive into the essence of play- elevating it from a simple activity to a fundamental cornerstone of mental well-being with a focus on experiences that foster intrinsic motivation and joy.

Learn how play supports cognitive, emotional, and social development, and can be strategically integrated into customer experiences to foster brand loyalty, innovation, and a competitive edge. By integrating these insights with practical examples of how companies can harness the power of play, be inspired to embrace play as a vital component of enriching the human experience and driving business success in a rapidly evolving landscape.

Learning Objectives
-Be inspired to view play as a fundamental element that can be strategically harnessed to enrich the human experience and achieve business objectives in innovative ways
-Learn how incorporating elements of play into business models and customer experiences can significantly enhance consumer engagement, foster brand loyalty, and stimulate innovation
-Gain insights into how play not only serves as a foundation for creativity and learning, but how businesses can create more meaningful and enriching experiences for their customers
Speakers

Steve Milton

Superfly
Chief Innovation Officer