FEC Track: To Expand Or Not Expand…..Every Operator’s Burning Question
Event Information
Date
Thursday, November 21 | 2:30 - 3:30 pm
Location
S330CD
Session type
EDUSession
Tracks
Facility Operations
Family Entertainment Centers
Description
Making the decision to expand one’s FEC business might not only sound exciting but might also prove to be critical in maintaining market share, profitability, and future sustainability of the brand itself.
In this session, industry veterans Barry Zelickson and Jerry Merola will share the steps needed to determine when - and how - to expand an FEC brand. From assessing market demand, current-day development costs, operational capacity, and guest feedback variables, FEC operators can identify strategic market opportunities for expansion, and in turn, build a growth plan that protects the business from social and economic risks.
Learning Objectives
-Identify the key factors and considerations in expanding an entertainment facility to avoid unnecessary risks
-Establish internal wellness testing to determine sufficiency of management, staff, investment capital, market need, and infrastructure support
-Evaluate the potential risks and challenges associated with expanding an entertainment facility, and develop strategies to mitigate these risks effectively
-Establish internal wellness testing to determine sufficiency of management, staff, investment capital, market need, and infrastructure support
-Evaluate the potential risks and challenges associated with expanding an entertainment facility, and develop strategies to mitigate these risks effectively
Speakers
