At IAAPA Presents: Drayton Manor and Beyond, we will learn from successful attractions that started as family owned enterprises. Over the years these have developed into major attractions for the local area and continue to enjoy success. Take a look into operations through behind the scenes EDUTours whilst networking with other industry professionals. 

Spend Thursday, 23 October exploring Drayton Manor with an optional add on tour to West Midlands Safari Park on Friday, 24 October. 

In a highly competitive market, can competitors also be collaborators? At IAAPA, we believe manufacturers and suppliers have the ability to work collectively to create mutually beneficial improvements for each other’s business. Most operators do not use an individual vendor for specific operations, so how can we build a community and work together to grow our network, knowledge, and drive business?

The Brass Ring Awards are the most prestigious professional honors awarded to member facilities, marking excellence throughout the international attractions industry. Named for the rings given to carousel riders at the very first amusement parks, the IAAPA Brass Ring Awards are a symbol of achievement.

Birthday parties may be the bread and butter of your events business, but there’s a whole world of untapped revenue beyond the cake and candles! This session will explore strategies to maximize event bookings, diversify your offerings, and create unforgettable guest experiences that keep customers coming back. From corporate events and team-building activities to group outings and unique experiences, you’ll learn how to position your facility as the go-to destination for all types of celebrations.