Birthday parties may be the bread and butter of your events business, but there’s a whole world of untapped revenue beyond the cake and candles! This session will explore strategies to maximize event bookings, diversify your offerings, and create unforgettable guest experiences that keep customers coming back. From corporate events and team-building activities to group outings and unique experiences, you’ll learn how to position your facility as the go-to destination for all types of celebrations.

Join your IAAPA Food and Beverage Task force and network with your peers virtually as well as some of the most recognized food professionals in the attractions industry to gain insight, find solutions to food service operator problems, and add substance to your 2026 plans.  Exchange ideas on hot topics such as: menu trends and development; expense saving ideas; profit generators; and recruitment and retention strategies. 

Learning objectives: 

Following last year’s success, IAAPA is continuing with our IAAPA Expo Insider Secrets webinar series. Join us on Wednesday, Sept. 10 at 1 p.m. for this year’s installment, Even More Essential Tips for Exhibitors. We’ll introduce exhibitors to our newly designed Exhibitor Services Guide and provide a refresh on our official contractors. We’ll also highlight available marketing tools and expo sustainability efforts for both IAAPA and exhibitors. Exhibitors will also have the opportunity to learn more about IAAPA’s mobile app to maximize value and become an expert user.

As we continue into the year, we look forward to delving into the latest trends that have influenced the industry, enhanced guests' experiences, and reinforced the industry's resilience.

Throughout the course of the webinar, we also make references to some of the sessions discussing these trends at the upcoming IAAPA Expo Europe as part of the conference program.

It's a great way to get ready for the Expo while also learning about what's new in the industry.

The webinar will take place at 13:00 CEST. Members register for free, nonmember price is €49.

SAVE THE DATE: Monday, Nov. 17, 2025 

Honoring the individuals whose vision and innovation have shaped the attractions industry, this distinguished evening will celebrate the 2025 Hall of Fame inductees and bring the industry together for a night of recognition, celebration, and inspiration, while supporting the IAAPA Foundation and its mission to advance the next generation of the attractions community.