Join fellow students and young professionals (18–35) for an interactive deep dive into guest service excellence. Through guided discussion and real-world frameworks, attendees will explore what it means to design exceptional guest experiences, from the physical environment and operational policies to team dynamics and leadership on the floor, followed by a hands-on workshop putting those frameworks into practice firsthand.

Franchise operators often work within defined brand standards, approved vendors, and established menu frameworks. While these guardrails protect consistency across locations, they can pose challenges when faced with rising food and supply costs, labor shortages, and limited purchasing leverage.

Ready to go behind the scenes at one of the Midwest's most iconic amusement parks? Curious how decades of innovation, record-breaking attractions, and seamless operations come together to deliver world-class guest experiences?