IAAPA Expo Europe Show Rules and Violation Penalties

Exhibitor literature and printed materials including trade publications may only be distributed from within an exhibitors’ stand space and may not appear in any other public space in the venue or IAAPA hotels. Certain sponsorship opportunities are exempt from this rule.

Demonstrations, sales activities and giveaways must take place within the exhibitors’ stand space.

Distribution of materials and sales efforts may not take place in the aisles or in any other location outside of the contracted stand space. Street teams, mobile marketing, flash mobs, etc that take place outside of the contracted stand space are strictly prohibited. This policy is strictly enforced! Companies found breaking these rules may have their stand at IAAPA Expo Europe shut down, may forfeit accumulated priority points and could be suspended from future exhibiting.

Demonstration of any robot, entertainer, costumed character or mechanized product must take place within an exhibitor’s contracted stand space. Demonstration of any kind will not be permitted in the aisles or any other public area within Excel London during IAAPA Expo Europe. Violation of this rule will result in immediate removal of the robot, entertainer, character or vehicle from the facility for the duration of the Show. Demonstration of amusement park products such as strollers, carts, buggies or any other product or device on wheels must also remain in the contracted stand space. Operation of any device on wheels in the aisles or in any other public space within Excel London is strictly prohibited (except for approved wheel chairs for the disabled and certain approved show sponsors.) Any wheeled device operating outside the stand space will be removed from the trade show floor for the duration of the Show.

Exhibitors must keep sound levels in their stand space to a reasonable level during the Show. IAAPA reserves the right to determine when excessive sound, music or other display activities interfere with other exhibitors’ ability to conduct business. Sustained noise should be no higher than 75 decibels (db) with intermittent peaks up to 85 db. Failure to maintain a reasonable decibel level (below 75 db) may result in IAAPA Show Management setting an appropriate level for a specific exhibitor. Decibel levels will be monitored on the trade show floor during all show days. Offenders will be required to reduce sound levels immediately or risk further penalties.

Selling within your exhibit space in exchange for cash or credit card when the purchaser ‘carries away’ merchandise is strictly prohibited. Exhibitor signage offering in-stand sales of display merchandise, for take away, is also prohibited.

Exhibitors may only take orders for future delivery.

The sub-letting or sub-contracting of exhibition space to another member or non-member company is strictly prohibited.

Staff from non-affiliated/non-exhibiting companies present in a stand for ‘selling’ is strictly prohibited.

Resale of reserved or contracted exhibit space is prohibited and will result in the loss of accumulated priority points and other penalties. Exhibitors are prohibited from engaging in any exhibit activity in any space other than that which has been contracted.

Stands must remain intact and staffed for the duration of the open hours of the event. Any stand found unattended for 15 minutes or longer will face penalties.

No form of stand pack up/close down is permitted until after the show closes on 24 September 2025 at 16:00.

All personnel working in a booth must be employees of the exhibiting company.

Exhibitors with products, the sale of which may be illegal in certain jurisdictions must display a sign in their stand space to that effect. Manufacturers and other exhibitors of equipment that may be considered to be gaming equipment, devices or other products are responsible for determining that they can legally exhibit such items in the UK. 

In its sole discretion, IAAPA will be assessing penalties for rules and regulations violations on the show floor during IAAPA Expo Europe. IAAPA will give exhibitors two warnings (when applicable) and then apply an appropriate penalty. IAAPA reserves the right to document any violations via photographs and/or videos, however, this documentation is not required for a violation to be given. IAAPA have determined penalties in advance, which could range from mild (cessation of product demonstration) to severe (loss of exhibitor priority, seniority points, and a monetary fine).

Violations may be added or amended at any time as is seen necessary by IAAPA. Penalties include but are not limited to; loss of one to ten years of exhibit seniority, booth closure, exhibitor suspension, monetary penalty or a combination of penalties listed. Please read the Exhibitor Services Guide carefully and contact  [email protected] should you have any questions concerning show rules and/or this policy.

The following is a list of stand and safety violations and the suggested penalty that may be enforced. All fees are in euros. Repeat violations from previous years will receive double the penalty and loss of seniority points.

* Photography violation (see below): Would be waived when utilised for documentation of intellectual property rights, AND only if that company's intellectual property claim (complaint or defense) is found to be valid by the IP mediators.

**No Show violation includes any stand cancellations within one week of first show build-up date.