Expo Europe On-Site Information

As the sponsor of the Expos, IAAPA reserves the right to prohibit and prevent the attendance, participation, registration, exhibition or any individual or firm for any reason with the exclusive discretion of IAAPA. IAAPA need not disclose or describe the reasons for its decision to do so.

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IAAPA Expo Europe location rotates every year. The process of selecting the future venue takes place years in advance and is decided by IAAPA members in committees. The process includes the following steps.

IAAPA EMEA M&S Committee has established a number of venue selection criteria.

1. First tier city
2. Exhibition venue in reasonable distance to city centre and hotels
3. Easily accessible, international flight connections
4. Strong attractions industry in the host country
5. Availability in third or fourth week of September with show open days Tuesday to Thursday
6. Must have a sustainability policy and a sustainability officer
7. Must have an accessibility policy

Based on the above selection criteria IAAPA team comes up with a list of venues.
IAAPA EMEA M&S Committee creates a shortlist.

Selections are then voted on by IAAPA Global M&S Committee.
IAAPA Board of Directors provides the formal approval.

Sustainability continues to be a priority for IAAPA Expo Europe with a strong focus on ongoing improvement. New initiatives for 2025 include collecting data on attendee travel, enhancing waste and recycling practices, and reviewing catering to reduce single-use items. Exhibitors are encouraged to take part in an expanded sustainability program featuring on-site follow-ups and opportunities to share their sustainability journeys and best practices.

IAAPA has secured various hotel and travel discounts for Expo Europe participants. Barcelona is a busy tourist destination, and it is recommended to book early in advance.

IAAPA will provide visa invitation letters for attendees and exhibitors upon completion of registration. The visa invitation letter request link can be found in the registration confirmation email.

Registration for attendees and exhibitors will open later this spring.

VIP Experience is a ticket upgrade available during the registration process. VIP Experience offers: Show Floor access, Education Conference, entry to an exclusive VIP lounge, AI-driven recommendations to connect with exhibitors via the Connect + App, an opportunity to meet IAAPA leadership, and a dedicated registration pickup kiosk.

Barcelona stands as a dynamic city where history, art, and craftsmanship blend seamlessly to create a unique cultural heritage. Creativity blooms throughout the city, from the astonishing modernism architecture of Gaudi, Domènech i Montaner or Puig i Cadafalch, genuine artists like Miró or Tàpies, and the vibrant culinary scene from over 30 Michelin stars restaurant to lively marketplaces and family run restaurants. If you want to plan your after-Expo activities in advance so that you may extend your visit, review top recommendations.