The Official Magazine of IAAPA 
The Official Magazine of IAAPAStay tuned for more details right here as we prepare for IAAPA Expo Europe 2025, taking place from 22 Sept. - 26 Sept. 2025 in Barcelona, Spain. We look forward to seeing you there!
Both IAAPA and Fira Barcelona Gran Via encourage cashless payments, but cash will be accepted including on-site registration.
Admittance for children 17 years of age and younger is complimentary, but children must wear an identification wristband (available at Registration on-site) at all times. Anyone age 18 years or older is required to pay the full registration fee to access the trade show floor. IAAPA Expos are business-to-business events. Adults should monitor their children at all times while attending the Expo, in particular on the trade show floor. Unattended children will have their parent or guardian called and will be asked to leave the show floor. Thank you for your cooperation!
Children under 18:
The cloakroom is located in the South Access entrance foyer. Please note that bags and coats cannot be left overnight.
Opening hours will be:
IAAPA Expo Europe location rotates every year. The process of selecting the future venue takes place years in advance and is decided by IAAPA members in committees. The process includes the following steps.
IAAPA EMEA M&S Committee has established a number of venue selection criteria.
1. First tier city
2. Exhibition venue in reasonable distance to city centre and hotels
3. Easily accessible, international flight connections
4. Strong attractions industry in the host country
5. Availability in third or fourth week of September with show open days Tuesday to Thursday
6. Must have a sustainability policy and a sustainability officer
7. Must have an accessibility policy
Based on the above selection criteria IAAPA team comes up with a list of venues.
IAAPA EMEA M&S Committee creates a shortlist.
Selections are then voted on by IAAPA Global M&S Committee.
IAAPA Board of Directors provides the formal approval.
IAAPA is committed to support the next generation of attractions industry’s talent. For the third time, a fundraising initiative dedicated to support the IAAPA Foundation and the next generation of attractions industry professionals will take place at IAAPA Expo Europe. To take part, attendees can:
Buy an IAAPA Foundation Chocolate Bar from Xócala
Treat yourself to a delicious traditional Spaniard chocolate bar produced by Xócala, a social economy company with a mission to ensure social inclusion and help people with disabilities.
The IAAPA Foundation Chocolate Bar will be available to purchase online as part of the show registration, and on-site at the IAAPA Foundation counter in the registration lobby of IAAPA Expo Europe in Barcelona.
Make an open amount contribution
Make an open amount donation during the online registration process or on-site at the dedicated IAAPA Foundation counter, located in the registration area.
Donate to the IAAPA Foundation and IAAPA will match your contribution to double the impact of your donation!
Learn more about IAAPA Foundation
As the sponsor of the Expos, IAAPA reserves the right to prohibit and prevent the attendance, participation, registration, exhibition or any individual or firm for any reason with the exclusive discretion of IAAPA. IAAPA need not disclose or describe the reasons for its decision to do so.
View all show policies
IAAPA Member Lounge sponsored by Storibox located at Tapies, CC1, Level 1. Take a break or have a morning coffee in this member-only space.
Overlooking the exhibit floor of Hall 2 is the Barcelona Suite, Level 1, where you’ll find the IAAPA Sales Office with exhibit sales information, sponsorship and advertising details, and materials for all upcoming IAAPA Expos. Submit your contract and choose your booth space for future events.
Also benefit from IAAPA Exhibitor Lounge located next door. Enjoy a complimentary coffee and a chat.
Opening hours for the IAAPA Sales office and IAAPA Exhibitor Lounge will be:
Lost and found items can be found at the ServiFira service counter in the South Access Customer Service Lobby, Level –1.
Lost children will be brought to the ServiFira service counter, in the South Access Customer Service Lobby, Level –1.
Fira Barcelona Gran Via has underground car park facilities (for vehicles below 2.05m) along its perimeter (see venue map). Parking “A” at the South Access is open from Monday to Friday from 07:30 – 20:00. For large vehicles higher than 2.05m, two parking areas are located near the venue. More information and maps coming soon.
For IAAPA Expo Europe exhibitors, relevant parking information will be available in the 2025 Exhibitor Services Guide coming soon.
We welcome all guidance and assistance dogs. No other dogs/pets permitted.
An interfaith and meditation room is located in Room B15 in the Barcelona Suite, Level 1.
There are several catering outlets at Fira Barcelona Gran Via. They can be found outside and inside the venue offering a variety of food formats and cuisine types. You can also dine at the Nuclo restaurant located adjacent to the South Access foyer.
There are no strollers or trolleys allowed on the show floor. Please refer to the Cloakroom information should you need to store items.
Sustainability continues to be a priority for IAAPA Expo Europe with a strong focus on ongoing improvement. New initiatives for 2025 include collecting data on attendee travel, enhancing waste and recycling practices, and reviewing catering to reduce single-use items. Exhibitors are encouraged to take part in an expanded sustainability program featuring on-site follow-ups and opportunities to share their sustainability journeys and best practices.
Opening Hours will be:
IAAPA has secured various hotel and travel discounts for Expo Europe participants. Barcelona is a busy tourist destination, and it is recommended to book early in advance.
IAAPA will provide visa letters or letters of invitation for attendees and exhibitors during the registration process. Your visa letter will be sent to you by email upon completion of registration. Please contact [email protected] for any additional help needed.
An IAAPA Expo Europe name badge is required for admission to all Expo activities, events, and services, including the trade show, shuttle buses, and Opening Ceremony. It also provides IAAPA members with free admission to the Education Conference. Nonmembers must pay a separate fee to access the Education Conference program. Name badges must be worn at all times while in the Fira Barcelona, Gran Via and while participating in any Expo events. No buyer or attendee can be admitted with an exhibitor badge, nor should an attendee or exhibitor try to gain entry to the trade show with a badge that indicates a name other than their own. Exhibitors must also wear their badges at all times. Badges can be revoked at IAAPA’s discretion. Any lost or misplaced badges must be repurchased at full cost. If lost badges are later found, the purchaser may submit the found badge and a letter requesting a refund to IAAPA. IAAPA will evaluate each refund request on a case-by-case basis.
Only written requests to [email protected] received on or before 30 days prior to the start of the Expo, will receive a refund for registration, less a 10% processing fee. Special event tickets, charity items, and upgrades are non-refundable under any circumstance. Cancellations due to illness or emergency will be evaluated by IAAPA on a case-by-case basis.
Registration for children 17 years of age and younger is complimentary, but children must wear an identification wristband at all times (available for free at registration on-site with a registered adult). Anyone aged 18 years or older is required to pay the registration fee to access the trade show floor. Refer to the Children Policies under Important Information to Know.
EDUTours and events that are not sold out can be purchased at Registration in the South Access lobby of the Fira Barcelona, Gran Via. All breakfasts, lunches, and receptions are ticketed events with a separate registration fee. Space is limited and may sell out. There are no printed tickets. Tickets are tied to the badge which will be scanned for access to the event. No one under the age of 18 may participate in EDUTours or special events.
Groups of five or more receive 20% discount of the Expo entry – IAAPA members only.
All attendees will be required to provide a picture ID to collect their badge or purchase tickets on-site. Students and Faculty will be required to provide a current student or faculty ID from a degree-granting university or college.
IAAPA will provide visa letters or letters of invitation for attendees and exhibitors during the registration process. Your visa letter will be sent to you by email upon completion of registration. Please contact [email protected] for any additional help needed.
Help With Registration:
Attendee and Exhibitor IAAPA Expo Registration:
• Email: [email protected]
Press, Media, and Influencer IAAPA Expo Registration:
• Email: [email protected]
Help with Membership:
IAAPA Europe, Middle East, Africa
• Email: [email protected]
• Phone: +32 492 72 02 68
IAAPA North America
• Email: [email protected]
• Phone: +1 321-319-7688
IAAPA Asia Pacific
• Email: [email protected]
• Hong Kong Phone: +852 2538 8799
• Shanghai Phone: +86 21 8033 7435
IAAPA Latin America and Caribbean
• Email: [email protected]
• Phone: +52 55 4368 7381
Tickets for special events are available for pre-purchase online as well as on-site based on availability. Each registrant may only purchase one ticket per event. Tickets are tied to the badge and not printed. Tickets are non-refundable. Contact Registration to switch a ticket to another registrant. You must be registered for the Expo and at least 18 to attend any ticketed function.
Regardless of rain, all outdoor special ticketed events and EDUTours will continue as scheduled.
In case of emergency, call +34 93 233 4100 and report what has happened. The closest First Aid room for IAAPA Expo Europe 2025 is located at Loadbay 2-3 next to Gate 3.14.
Venue security staff and hall managers will be present in the halls and at the entrances. The nearest police station is located at South Access, ground level (0) Rooms L and M.
To ensure participants’ safety, IAAPA uses the venue emergency procedures in cooperation with Fira Barcelona Gran Via, the local medical team as well as the on-site fire brigade, to be prepared for any situation which might occur during IAAPA Expo Europe 2025. In the event of an emergency please call the Fira Barcelona Gran Via dedicated emergency no: +34 93 233 4100.
Please always secure your belongings and never leave bags, mobile devices, laptops, show badges, or other valuables unattended, even for a moment.
Scooters are not permitted on the show floor. A limited number of wheelchairs can be requested at the Information point in the South Access foyer. Please note suitable ID will be required.
The Quiet Room is located in CC1, Level 1 and offers a calm space for attendees to recharge mentally and emotionally. Neurodiverse attendees or those sensitive to overstimulation are invited to use this quiet and calming environment.
Barcelona stands as a dynamic city where history, art, and craftsmanship blend seamlessly to create a unique cultural heritage. Creativity blooms throughout the city, from the astonishing modernism architecture of Gaudi, Domènech i Montaner or Puig i Cadafalch, genuine artists like Miró or Tàpies, and the vibrant culinary scene from over 30 Michelin stars restaurant to lively marketplaces and family run restaurants. If you want to plan your after-Expo activities in advance so that you may extend your visit, review top recommendations.
The Connect+ App lets you easily find sessions, navigate the expo floor, and access real-time speaker and exhibitor details so you never miss a moment.
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