The Official Magazine of IAAPA
Putting AI to Work in Attractions
September 29, 2025How artificial intelligence is changing the way attractions communicate and operate.
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The New MVPs of LBEs: Sports and Lifestyle Brands Score in Entertainment
September 26, 2025Newcomers gain traction in the location-based entertainment landscape.
IAAPA Expo Europe 2025 Concludes in Barcelona, Showcasing the Best in the Global Attractions Industry
September 25, 2025More than 15,000 attendees gathered at the Fira Barcelona Gran Via to explore the latest innovations, gain valuable insights, and network with fellow attractions industry professionals.
News at IAAPA Expo Europe: New Rides to New Partnerships
September 24, 2025News is made on the trade show floor
IAAPA Elects 2026 Global Board of Directors
September 24, 2025During their meeting this week in Barcelona, the IAAPA Global Board of Directors elected nine new board members, who will begin their terms in 2026.
IAAPA Expo Europe 2025: Winners of the Brass Ring Best Exhibit Award Announced
September 24, 2025Booth design and creativity shines at IAAPA Expo Europe 2025.
Webinar: Timeless Appeal: The Power of Live Entertainment in Theme Parks
From Broadway-caliber spectacles to intimate street performances, live entertainment remains a cornerstone of guest engagement in theme parks. This webinar explores actionable strategies for parks of all sizes—new or established—to refresh shows, leverage IP, and maximize impact on a budget. Discover how to balance technological innovation (e.g., projection mapping, interactive sets) with storytelling traditions to create unforgettable, repeat-worthy experiences.
Key Takeaways
A Golden Milestone: Europa-Park's 50th Anniversary
September 23, 2025The pioneering Mack family marks 50 remarkable years of Europa-Park while planning for the future
Vivir Mi Vida Barcelona on IAAPA Expo Europe Opening Day
September 23, 2025The opening day of the IAAPA Expo Europe 2025 tradeshow floor always includes a spectacular ceremony.