Building a Connected Park: The New Standard for Guest Journeys

As the attractions industry evolves, delivering a seamless and personalized guest experience requires more than great rides—it demands a fully connected ecosystem (digital operating systems).

In this session, we explore how a new multi-park operator, Enchanted Parks, is approaching the challenge of building a modern guest experience from the ground up. From ticketing and access control to payments, food & beverage, and guest engagement, the discussion will focus on how different systems and partners come together to create a cohesive journey.

Rather than focusing on individual technologies, this webinar will highlight the strategic decisions behind integration:

• How to define the “DNA” of a park experience from day one
• How to balance operational efficiency with guest satisfaction
• How to select and align technology partners within a unified vision
• What challenges and trade-offs operators should expect

Through a moderated panel discussion featuring both the operator and key technology partners, attendees will gain practical insights into designing connected experiences that scale across multiple venues.

This session is designed for operators, marketers, and technology leaders looking to better understand how integration can unlock both guest value and operational performance—without adding complexity.

Learning Objectives

By attending this webinar, participants will:

• Understand the role of integration in modern park operations
• Learn how to design guest journeys across multiple touchpoints
• Gain insight into selecting and aligning technology partners
• Explore real-world challenges in launching a connected park ecosystem