Expo Europe Vor-Ort-Informationen

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IAAPA Expo Europe location rotates every year. The process of selecting the future venue takes place years in advance and is decided by IAAPA members in committees. The process includes the following steps.

IAAPA EMEA M&S Committee has established a number of venue selection criteria.

1. First tier city
2. Exhibition venue in reasonable distance to city centre and hotels
3. Easily accessible, international flight connections
4. Strong attractions industry in the host country
5. Availability in third or fourth week of September with show open days Tuesday to Thursday
6. Must have a sustainability policy and a sustainability officer 
7. Must have an accessibility policy

Based on the above selection criteria IAAPA team comes up with a list of venues.
IAAPA EMEA M&S Committee creates a shortlist.  

Selections are then voted on by IAAPA Global M&S Committee.  
IAAPA Board of Directors provides the formal approval. 

Sustainability remains a priority for IAAPA Expo Europe, with a continued focus on practical improvements and measurable impact. Key focus areas include production and waste, food and beverage, mobility, health and safety, accessibility and inclusion, education, and communication. 

New for 2026, IAAPA Expo Europe is working toward a sustainability certification based on defined environmental, social, and governance criteria and aligned with industry best practices. Expo Europe will serve as a pilot to test, learn, and build a scalable approach for future events. IAAPA team members, partners, and exhibitors are all engaged in this initiative. Pursuing certification strengthens planning and outcomes while reinforcing IAAPA’s sustainability strategy.

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IAAPA will provide visa invitation letters for attendees and exhibitors upon completion of registration. The visa invitation letter request link can be found in the registration confirmation email.

Registration for attendees and exhibitors will open later this spring.

VIP Experience is a ticket upgrade available during the registration process. VIP Experience offers: Show Floor access, Education Conference, entry to an exclusive VIP lounge, AI-driven recommendations to connect with exhibitors via the Connect + App, an opportunity to meet IAAPA leadership, and a dedicated registration pickup kiosk.

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The Connect+ App lets you easily find sessions, navigate the expo floor, and access real-time speaker and exhibitor details so you never miss a moment.

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