Missing the Moment: What AI Sees That Your Systems Cannot - Presented by Attractions.io

Every attraction has an AI conversation going. Wherever yours has got to, the in-visit opportunity is the same: AI that works out the next best moment guest by guest and acting on it.

This session is a practical look at using AI to reach guests while they are still on site and influence them in the moments that matter.
 

IAAPA's own outlook data has 40% of operators reporting attendance falling, yet more expect revenue to grow than expect attendance to. Growth is coming from the guests already inside the gate, and admissions now account for only around 46% of what an attraction earns.

Those in-visit moments have traditionally been the hardest to influence. Ticketing, POS, kiosks, photos and your app all work. They just do not talk to each other, so nobody can see the full picture for one guest, and there has been no way to act on those moments guest by guest. Until now.

AI changes that. Your ticketing system, till and operations data already hold the answer for each guest. AI can read them together, work out the next best moment for one person, and act on it while they are still with you. Attractions.io's Mark Locker walks through what that takes and what operators are seeing in practice, drawing on work with over 150 attractions.

Learning objectives

• Understand how AI can go beyond chatbots and dashboards to actively support the in-visit experience as it unfolds.
• Assess whether your venue has the three things this depends on: a single identity for each guest, data from your systems in one place, and a way to reach guests while they are on site.
• See how operators stay in control, setting the goals, guardrails and tone that AI works within.