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The Official Magazine of IAAPA
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Mission Vision
NEW FOR 2026
IAAPA EXPO EXPANDS INTO TWO BUILDINGS
This is an exciting, transformative new era for the largest global attractions event—and for your business. The fresh, vibrant layout isn’t just bigger, it’s better for your ROI. Built to meet growing demand, this space welcomes additional exhibitors and gives attendees even more opportunities to discover products where imagination meets innovation.
The addition of the West Building at the Orange County Convention Center increases floor space by almost 50%. This creates a layout designed for maximum exploration and engagement, giving you valuable connections with qualified buyers across all sectors of the industry. Plus, activations in both buildings draw 40,000+ attendees to every corner of the expo, including your booth.
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Why Exhibit?
Growth is fueling the IAAPA Expo show floor expansion -- and the attractions industry. Gain increased visibility and meet global buyers face-to-face at the industry's must-attend event. Build high-quality leads and elevate your brand through focused pavilions and strategic networking opportunities.
1.2 BILLION
Theme and amusement park visits globally.
65+ BILLION
Total spending (USD) globally.
8%
Annual growth projected to 2028.
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Put Your Brand in the Center of Action
With all the curated pavilions on the expanded IAAPA Expo show floor, it’s even easier for decision-makers to discover, compare, and buy. By exhibiting in one of these pavilions, your booth will attract qualified buyers who are actively sourcing in your category, ensuring stronger leads, more connections, and greater ROI!
Select the pavilion that best represents your product category to learn more.
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