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The Official Magazine of IAAPA
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Mission Vision
NEW FOR 2026
IAAPA EXPO EXPANDS INTO TWO BUILDINGS
This is an exciting, transformative new era for the largest global attractions event -- and for your business. The fresh, vibrant layout isn't just bigger, it's better for your ROI. Built to meet growing demand, this space welcomes additional exhibitors and gives attendees even more opportunities to discover products where imagination meets innovation.
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Put Your Brand in the Center of Action
With all the curated pavilions on the expanded IAAPA Expo show floor, it’s even easier for decision-makers to discover, compare, and buy. By exhibiting in one of these pavilions, your booth will attract qualified buyers who are actively sourcing in your category, ensuring stronger leads, more connections, and greater ROI!
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Why Exhibit?
Growth is fueling the IAAPA Expo show floor expansion -- and the attractions industry. Gain increased visibility and meet global buyers face-to-face at the industry's must-attend event. Build high-quality leads and elevate your brand through focused pavilions and strategic networking opportunities.
1.2 BILLION
Global: Theme and amusement park visits globally.
65+ BILLION
Global: Total spending (USD)
8%
Global: Annual growth projected to 2028
37 MILLION
NA: Visitors by the end of 2026
32+ BILLION
NA: Total spending (USD)
9%
NA: Annual growth projected to 2028
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