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The Official Magazine of IAAPA
Take Home More Than Memories from IAAPA Expo
Connect with the global community that’s driving the attractions industry forward and turn your solutions into real business growth.
Book Your Space Now
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Join the IAAPA Expo 2026 Merchandise pavilion
Where ideas transform into products—and products into revenue.
See Your Mementos Gain Momentum
Global attractions leaders don’t just see your retail products and technologies in the Merchandise activation. They get to touch and test them for a firsthand experience that encourages buying. Here’s why you should be part of it:
- Gain direct exposure to an audience specifically looking for new lines, licensing opportunities, and other retail revenue drivers.
- Position your brand at the forefront of industry innovation.
Generate high-value engagement with qualified buyers from 117+ countries.
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BUYER CONNECTIONS: COLLECT THEM ALL
Discuss partnerships in person with decision-makers from across the industry who want new items that extend the guest experience beyond the gate. You’ll meet:
- Theme parks
- Family entertainment centers
- Stadiums and arenas
- Zoos
- Natural attractions/adventure parks
- Hotels/resorts/casinos
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A Smart Investment for Prize-Worthy ROI
Backed by global attendance, record-breaking spending, and projected growth through 2028.
1.2 BILLION
Global: Theme and amusement park visits globally.
65+ BILLION
Global: Total spending (USD)
8%
Global: Annual growth projected to 2028
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RIDE THE WAVE OF OPPORTUNITY
- 20,144 verified buying companies represented at IAAPA Expo
- 772 companies from North America
- 178 companies from Europe, Africa, and the Middle East
- 172 companies from the Asia Pacific region
- 1 event where you can scare up new business
Elevate your access to global buyers at the Merchandise activation:
- Book your exhibit space if you haven’t already done so.
- View the floorplan to see available placements
- Speak with our team to learn about opportunities that meet your brand goals
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Become a member
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