Exhibitor Success & ROI Center

IAAPA’s Exhibitor Success & ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource. You’ll find expert guidance to help you make sure every dollar and every hour you invest in exhibiting at IAAPA supports your core business objectives and delivers measurable, financial value beyond cost.

Follow this proven-effective 5-step exhibitor success program to revitalize your exhibiting experience.

   STEP 1. Download FREE Planning, Cost Control & Measurement Tools:

1. Tradeshow Planning & Productivity Management Tool

2. Exhibit Budgeting & Cost Control Tool

3. Exhibit & Financial Performance Metrics Tool

     STEP 2. Complete 5 Strategic Planning Exercises at Target Timeframes: 

1. Define Your Outcomes – 16 weeks prior

2. Identify & Attract Your Ideal Visitors – 12 weeks prior

3. Manage Your Visitor’s Experience – 10 weeks prior

4. Manage Your Leads – 8 weeks prior

5. Measure Your Performance & ROI - 6 weeks prior and update after show

     STEP 3. Watch, Learn and Succeed With Live and On-Demand Webinars:

Discover a world of learning opportunities with IAAPA Online Education. From skill-building courses and insightful webinars to interactive workshops and virtual conferences, our digital platform offers a diverse range of programs to meet your needs.

New Exhibitors Guide to Success at IAAPA Expos

This webinar provides key strategies for new exhibitors to maximize their trade show success. It covers exhibit marketing, budgeting, logistics, and audience engagement, offering practical tips on attracting the right visitors, creating an interactive booth experience, capturing leads, and following up effectively to ensure a strong return on investment. 

Mastering Lead Quality and Post Show Conversion

Stop collecting business cards—start capturing real leads. This webinar explores effective lead management strategies to maximize your trade show ROI. Learn how to qualify, follow up, and convert leads into real business opportunities.

Find more upcoming and on-demand webinars on the IAAPA Online Education page.

STEP 4. READ & LEARN: Topical Articles Provide Additional Insights and Ideas:

Plan for Success:

• Two Important Outcomes Your Exhibit Should Deliver
• Plan to Win: Exhibiting by Objectives

Promote Your Participation:

• Discover & Deliver Your Attendee-Focused Value Proposition
• How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
• High Impact Pre-Show Marketing
• Making Sponsorships Support Business Objectives and Deliver More Value

Create an Effective Exhibit:

• So Why Should an Attendee Visit YOUR Booth?
• A Worthy Destination – How to Design a More Effective Booth
• How Many People Should Staff Your Booth?
• Staffing for Success
• Tradeshow Attendee Rules of Engagement

Manage Your Leads:

• CEIR Insight Report: How Exhibitors Can Improve Lead Quality & Sales Conversion
• Improving Lead Quality by Asking the Right Questions and Capturing More Information
• Closed-Loop Lead Management

Measure Your Performance & ROI:

• Exhibit Measurement Made Easy
• Three Important Questions Your Boss May Ask You

   STEP 5. ASK Our Team of Tradeshow Experts - Free Q&A

IAAPA has made special arrangements with tradeshow productivity expert, Jefferson Davis of Competitive Edge, to answer any exhibiting questions you have. This is a free service to get quick expert answers to your most pressing productivity questions and challenges. Submit your question now!