Matt Heller, ICAE (Panelist)

Matt Heller has spent 35 years in the attractions industry. Starting as a ride operator at Canobie Lake Park just out of high school, Matt has enjoyed a robust career around the industry with leadership positions at Canobie, Knott’s Camp Snoopy, Valleyfair and Smiles Entertainment Center.

Pulling from his previous leadership experience, in 2003 Matt joined Universal Orlando Resort as the Senior Trainer of Leadership Development. Matt has also served on various IAAPA (International Association of Amusement Parks and Attractions) planning committees and was awarded the prestigious IAAPA Meritorious Service Award in 2017 for his unyielding dedication to helping the industry grow. In 2011, Matt reduced his role at Universal to pursue additional independent training and consulting opportunities. He created Performance Optimist Consulting, and now helps leaders across the world make sure they are getting the most out of themselves and their teams. He does this through individual and group coaching, interactive keynotes and customized training sessions. Matt has also written two books for leaders in the attractions industry: “The Myth of Employee Burnout” and “ALL CLEAR! A Practical Guide for First Time Leaders and The People who Support Them”. Both have become go-to resources that help organizations improve employee engagement and leadership development. In 2017, Matt joined forces with Josh Liebman to create the AttractionPros Podcast. Weekly episodes feature engaging conversations with dynamic leaders on a wide range of topics. Matt and Josh also use this platform to help listeners improve leadership competencies and create amazing guest experiences. Matt, his wife Linda, and their dog Otis reside in Hendersonville, North Carolina.