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IAAPA APAC Trade Summit 2025

Event Details
First 50 paid registrants get a FREE Ticket* to “House of Dancing Water”!
*Valued at approx. 90 USD, and valid for September 18 only!
It’s a two-day, in-person event that includes tabletop exhibits, trade connections, education conferences and networking receptions. This is your chance to gain insights into Macau’s development landscape and learn from successful cases of the recently thriving resorts.
It's where you will propel your business forward, discover innovative new products, build lifelong connections, learn from thought-provoking speakers, and go behind the scenes to explore world-class facilities to see what's working and how you can put best practices into action at your facility. Prepare for Success at the IAAPA APAC Trade Summit!
PRICING | Member | Nonmember |
---|---|---|
Regular | 459.00 | 599.00 |
Group Ticket valid for group of 3 or more | 390.00 | 509.00 |
Trade Connections Ticket* - For Facility Members Only | Included |
Please note: This package excludes access to EDUSessions, EDUTours, lunches, and receptions.
Getting on this Event
- Participate in discussions focused on facility safety, underscoring its critical role as the priority in the attractions industry.
- Gain valuable perspectives from leaders at Studio City Macau, Galaxy Macau, and Sands China on the dynamic development landscape.
- Analyze case studies that demonstrate how seasonal activations can revitalize and enhance the overall visitor experience.
- Discover groundbreaking innovations at theatre shows that are redefining performances and deepening audience engagement.
- Learn from Galaxy Macau about the integration of sustainable practices in entertainment operations, championing eco-friendly initiatives across the industry.

- Safety & Sustainability Sharing: Overview of safety protocols and sustainable practices at water park bump room.
- Operation Sharing: Insights into operational procedures of Indoor & Outdoor Water Park, Super Fun Zone and Pop-up Haunted House.
- Maintenance Sharing: Best practices for outdoor facility maintenance.
- Experience Highlights: Step inside haunted house for a spine-chilling front-of-house tour that will leave you breathless!

- Comprehensive Venue Exploration: Touring key areas of the theatre such as the auditorium, L4 rigging floor, L2 wardrobe, and LB1 diving floor.
- Theatre Overview and Technology: Introduction to the theatre's overall design and how technology enhances the show's effects.
- Costume and Makeup Insights: Walkthrough of performance costumes and makeup, highlighting their significance in the production.
- Creative and Technical Integration: Exploring the role of the aquatic department, show creativity, artistic development, and the integration of technological innovations.

- Introduction to the Show: Discover MGM's brand-new residency, where acclaimed director Zhang Yimou collaborates with MGM to present a groundbreaking show that integrates art and cutting-edge technology, transcending boundaries and time.
- Technology Demonstration: Explore the latest advancements in entertainment technology that enhance the visitor experience.
- Robot Interaction: Engage with cutting-edge robotics designed to interact with guests, showcasing the future of entertainment.
- Wardrobe Introduction: Discover the stories of costume design as intangible cultural heritage, highlighting the artistry and craftsmanship involved in creating these exceptional pieces.

Speakers
AGENDA
Tuesday | September 16
Registration & Tabletop Connections
Location:
Studio City Ballroom, Level 3, Celebrity Tower, Studio City MacauWelcome Remarks
EduSession – The Entertainment Landscape of Macau: A New Era of Diversity
Join industry leaders from Venetian China, Galaxy Macau, and Studio City as they explore the unique characteristics of the Macau market. This engaging panel will highlight the recent boom in diverse entertainment, art, and sports offerings, showcasing how these vibrant developments are reshaping the city’s landscape and enriching visitor experiences.
Speakers
Brett Ingram Assistant Vice President - Event Management, Sands China
Kevin Benning Senior Vice President and General Manager, Studio City Macau
EduSession – Revitalizing Guest Experiences through Seasonal Activation
Explore transformative seasonal activation strategies in this insightful session that illustrates how resorts and attractions can elevate their allure and forge lasting connections with visitors. Discover how seasonal themes can significantly enhance visitor engagement and satisfaction. This session will showcase innovative approaches to revitalizing offerings, creating unforgettable experiences throughout the year. Join us to learn how to keep your attractions fresh and captivating for returning guests!
Speaker
Helen Wu CMO, Melco Resorts & Entertainment
Solution Talk - BETOP
Break & Tabletop Connections
EduSession - Transforming Leisure Destinations: Elevating Family-Friendly Getaways
Delve into the innovative strategies that enhance the appeal of leisure destinations for families, including their beloved pets.
Discover how to create inclusive environments that cater to diverse family needs, ensuring memorable experiences for everyone. We will highlight successful case studies and best practices that demonstrate how to engage families, improve guest satisfaction, and foster lasting connections.
Learn how to position your destination as a top choice for family getaways, making it a place where every family member feels welcomed and valued!
Speaker
Christine Hong Vice President of Marketing and Retail Development, Lisboeta Macau
Solution Talk - Sanderson Global
Networking Lunch
Location:
Spotlight, Level 2, Celebrity Tower, Studio City, MacauEduSession – Pioneering Innovations in Theatrical Experience
Discover groundbreaking innovations in theatrical experiences that are redefining performances and deepening audience engagement. Join the House of Dancing Water as they unveil new techniques and technologies that enhance storytelling and set a new standard in entertainment.
Speaker
Tim Kelly Property President, City of Dreams Macau
Solution Talk – WhiteWater
Speakers
Doug Smith Global Head of Sales, WhiteWater
Break & Tabletop Connections
EDUTour: Studio City Macau
Networking Reception
End of Day 1
Wednesday | September 17
Meet at Studio City Ballroom
Location:
Level 3, Celebrity Tower, Studio City MacauWelcome Remarks
EDUTour: House of Dancing Water / IAAPA Update: APAC Region Highlights / Trade Connections
1. EDUTour: House of Dancing Water (Duration: 70 mins, including transportation to City of Dream)
2. IAAPA Update: APAC Region Highlights @Ballroom, Studio City Macau
3. Trade Connections @Ballroom, Studio City Macau
Kick off Day 2 with an engaging morning filled with enriching experiences as each group participates in three dynamic activities designed to foster connections and provide valuable industry insights. Attendees will embark on an unforgettable EDUTour of the House of Dancing Water, exploring key areas of the theatre, including the auditorium, L4 rigging floor, L2 wardrobe, and LB1 diving floor. They will also engage in Trade Connections, networking with tabletop partners and discovering the latest trends in the industry, followed by an IAAPA sharing session that offers valuable updates and insights into the APAC region.
Networking Lunch
EduSession – Industry Safety
EduSession – Sustainability Unleashed: Strategies for Environmental and Social Impact
Explore the dual facets of sustainability in this session, focusing on both environmental and social responsibility. Learn about prioritizing environmental initiatives through innovative strategies that create a sustainable industry atmosphere and open new opportunities. Additionally, we will share successful case studies of inclusive employment that foster a diverse culture, demonstrating how to enhance workplace inclusivity while expanding the workforce.
Join us for valuable insights on integrating sustainable practices and making a positive community impact.
Speaker
Justin Li Assistant Vice President - Sustainability and Technical Services, Galaxy Macau
Break & Tabletop Connections
EduSession - Becoming the Employer of Choice
Join us for an engaging discussion led by the Applause Award winner - Universal Studios Japan. Discover how to cultivate a workplace culture that attracts and retains top talent in the attractions industry. Learn from industry leaders about the essential elements of becoming an employer of choice and how a dedicated staff can elevate the guest experience.
Speakers
Masako Taguchi SVP of Human Resources, Universal Studios Japan
Roundtable Session
Join us for an engaging Roundtable Session, where attendees will have the opportunity to participate in dynamic discussions alongside industry veterans. This collaborative environment will focus on key topics that are shaping the future of our industry, including Safety, Sustainability, Events & Seasonal Activation, Employee Engagement, and Technology and Innovations.
This session promises to foster insightful dialogue, share experiences, and generate actionable ideas that can drive progress and innovation. Don’t miss this opportunity to connect with peers and thought leaders in the field!
Networking Reception
Transfer to MGM
Show Experience: MGM 2049
Back-of-House Tour at MGM 2049
Transfer to W Macau Studio City
End of Day 2
KNOW BEFORE YOU GO
Expand allClick here to secure your accommodation.
The registration fee for the IAAPA APAC Trade Summit 2025 does not include accommodation and airport transfers. W Macau, Studio City is the official hotel for the event, offering a special accommodation rate secured by IAAPA.
Accommodation Rates:
For stays from September 14 to 16, 2025:
- Single Occupancy: MOP/HKD $1,000++ per night (including breakfast and taxes)
- Double Occupancy: MOP/HKD $1,100++ per night (including breakfast and taxes)
On September 17, 2025:
- Single Occupancy: MOP/HKD $1,350++ per night (including breakfast and taxes)
- Double Occupancy: MOP/HKD $1,450++ per night (including breakfast and taxes)
The deadline for securing bookings at this rate is August 28, 2025. After this date, attendees wishing to book the hotel will need to contact the hotel directly by emailing [email protected].
For any questions, please reach out to Cherry Mo at [email protected].
Book your flights and hotels for IAAPA APAC Trade Summit 2025 through Trip.com and save – 6% OFF hotels (Asia-Wide) and 2% OFF flights (Global Routes)
Discounts valid for bookings made by 31, December 2025. Terms apply.
Learn More >
IAAPA APAC Trade Summit is an exceptional platform that brings together the best minds in Asia's attraction industry, and we are thrilled to have you join us.
We encourage you to share the promotional assets provided below. Announce to your network that you'll be exhibiting at IAAPA APAC Trade Summit. Together, let's make IAAPA APAC Trade Summit an unforgettable experience filled with networking, knowledge sharing, and endless opportunities.



Trade Partner & Sponsorship Opportunities
Expand all
| Price | |
Tabletop Exhibit | Member | $2,500 |
Nonmember | $3,500 |
The Trade Partner package includes:
- One tabletop exhibit space:
Customized draped and skirted table with two chairs
(IAAPA will provide the specifications)
* Tabletop is allocated on a first-come, first-serve basis
- One complimentary registration to IAAPA APAC Trade Summit 2025, which includes access to the education program; tabletop sessions; EDUTours; and event breakfasts, lunches, and receptions.
- Exclusive Add-On: Solution Talks ($2,000):
A 10-minute Solution Talk session provides the tabletop partners with the opportunity to present and demo their offerings to the diverse range of buyers in the APAC region. This session is exclusively available for tabletop partners and sponsors only.
For more information regarding tabletop exhibits, contact [email protected]
Pricing and Benefits
| Price |
Platinum | $6,000 |
Gold | $4,500 |
Exclusive Add-On Solution Talk | $2,000 |
The 10-minute Solution Talk session provide the tabletop partners the opportunity to present and demo their offerings to the diverse range of buyers in the APAC region. This session is exclusively available for the tabletop partners and sponsors only.
IAAPA SUMMIT BENEFITS | GOLD | PLATINUM |
Includes event registration | 1 | 2 |
Logo recognition with company link on IAAPA website | P | P |
Logo recognition on digital or printed event signage | P | P |
Logo recognition in the Know Before You Go attendee email | P | P |
Use of IAAPA sponsor icon for your social media and email signatures | P | P |
Recognition on the IAAPA Connect+ platform | P | P |
Verbal recognition of sponsors from IAAPA leadership during introduction of event | P | P |
Special mention in the monthly APAC regional newsletter |
| P |
30-second company sizzle reel video played at event |
| P |
Ability to provide promotional giveaway for attendees (IAAPA approval in advance) |
| P |
Note: Sponsor packages include the Tabletop Exhibit.
Contact [email protected] for questions related to tabletop exhibits and to contact [email protected] for questions related to sponsorship.
The Exhibitor Guide contains all the information you will need to have a successful exhibiting experience at IAAPA APAC Trade Summit 2025.
If you have questions at any time or cannot locate something, please contact [email protected] or [email protected].
General Information
Dates: Sept 16 – 17, 2025 (Tue & Wed)
On-site Set-up & Dismantle Date & Time
Date: Monday, September 15
Time: 12:00 - 17:00
Exhibitors need additional time to move-in may request an earlier slot to Cherry Mo at [email protected] by Sept 10, 2025. Requests are subject to approval and not guaranteed.
Dismantle
Date: Wednesday, September 17
Time: 17:30 -18:30 (prior to departure to MGM)
Overnight storage will be available at the Studio City Ballroom on September 17. To arrange this, please contact Cherry Mo, Manager of Meetings and Events, at [email protected] in advance.
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