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Nico Mamon
Head of Integrated Marketing Enchanted Kingdom, Inc․About
Nico R. Mamon is the Division Head for Organization Development and Corporate Planning (ODCP) and concurrently OIC Head of Integrated Marketing Division (IMD) of Enchanted Kingdom (EK), the first and only world class theme park in the Philippines. He obtained his Bachelor of Arts, Major in Interdisciplinary Studies degree from Ateneo de Manila University in 2005. After graduation, his passion for the service, leisure and entertainment industry immediately ignited as he joined Shangri-La Hotels and Resorts as an Events Manager from 2005 to 2008.
Nico’s experience of being a dynamic leader and passionate craftsman in the service industry spans 15 years, with over 13 years of international work experience in locations such as Macao, Hong Kong, Malaysia and the United States, with various leadership positions in Four Seasons Hotels, one of the top hospitality brands in the world.
In his previous hotel leadership positions, he was an integral part of the hotel's overall performance, profitability, pricing strategies, product positioning, sales and marketing and people management and transformation.
As head of Enchanted Kingdom’s ODCP, he is responsible for assessing the organization's developmental needs and assisting in revitalizing EK's company culture. He is a key leader in strengthening the company’s mission, vision and core values, establishing the strategic road map and integrating new business ventures for Enchanted Kingdom to consistently provide magical experiences to its employees, guests and stakeholders. He continues to lead all activities related to learning and development, quality, corporate planning, and organizational research.
Before being appointed to his current role last June 2023, he was Strategy Consultant for New Businesses and Quality Management to EK in 2022.
Recently this year, he was appointed OIC - Head for Integrated Marketing in which he is responsible for storytelling campaigns, marketing initiatives, media relations, in-park events and elevating the brand presence of EK locally and regionally.
Nico is a firm believer of leading by example and working with each and every cast member at Enchanted Kingdom. He believes in delivering magic, enchantment and happiness not only to guests, but to the 800-strong employees of Enchanted Kingdom that create magical memories and experiences to the Filipinos for the past 29 years.
He is currently the chairman of the 29th Year Anniversary Celebration of Enchanted Kingdom, focused on creating Timeless Magic and unforgettable experiences for all guests in preparation for the 30th year anniversary and beyond.
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