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Women Who Wow: Pioneers and Powerhouses

10:25 AM • By Avery Matteo, Juliana Gilling

The women shaping the future of attractions

IN EVERY CORNER OF THE GLOBAL ATTRACTIONS INDUSTRY, women are bringing bold ideas, diverse perspectives, and unwavering determination to their roles. From safety and data analytics to creative storytelling and generational leadership, the following profiles highlight the remarkable ways women are driving innovation and inspiring change in a dynamic industry. Funworld is delighted to celebrate women across all disciplines and experiences, illuminating their unique journeys and the impact they’ve made. Their anecdotes demonstrate the vibrancy and versatility of the attractions industry—and, just as importantly, the power of mentorship, persistence, and a shared vision for an inclusive future.

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cynthia sharpe headshot women who wow

Cynthia Sharpe

Cynthia Sharpe, who serves as senior principal at live entertainment and events company TAIT, made an unconventional leap into the attractions industry after receiving degrees in molecular biology and genetics. Soon after matriculating, she realized that lab science wasn’t her life’s calling. “I ran screaming from academia,” jokes Sharpe. 

At the time, she serendipitously lived across the street from Chicago’s Museum of Science and Industry—and landing a job at the renowned institution was her inauguration into the industry. Over the years, her experiences allowed her to reach new heights in her career at Thinkwell, acquired by TAIT in 2022. Among her many accomplishments, Sharpe is most proud of receiving the Roy Schafer Leading Edge Award for Non- CEO Leadership from the Association of Science and Technology Centers, stating, “That award meant a lot because it really recognized my body of work—not just in exhibit development, but how I helped museums and communities move the needle with inclusion, diversity, equity, access, and social justice.”

To young professionals aiming for an attractions career, Sharpe advises, “Own your swagger. It’s OK to say, ‘I don’t know, but I can learn.’ Just don’t overreach or take on more than you’re ready for.” She encourages aspiring leaders to take on a growth mindset as well: “Do your research, bring the receipts, and come back strong.”

cynthia vergon headshot women who wow

Cynthia Vergon

From her experience as a technical translator for gondola lift companies to her current role as a client relations lead for the Latin American arm of British design company Katapult, Cynthia Vergon has charted an inspiring, diverse, and unconventional path in the attractions industry. Starting in the natural attraction sector, she discovered her passion for themed entertainment, transitioning seamlessly into creative writing and project development. “I just fell in love with this industry,” she recalls, describing her journey as “a convoluted way to get here, but that’s how so many of us find our place.” 

Vergon’s career is defined by adaptability and resilience. Whether contributing to projects like the Quake Experience at the Quake Museum in Lisbon or launching her own experience consulting company, Canopy Solutions, in Brazil, she has consistently combined her technical expertise and creative vision. During an 18-month journey through Latin America, she explored regional parks and their untapped potential, which she describes as a market with vast opportunities for growth in themed attractions. “My idea was to visit parks and understand what they do, how they do things,” she says. “I saw the challenges they face and the incredible potential for improvement through theming.” 

Now based in Brazil, Vergon continues to shape the future of the industry while embracing the vibrant culture of her adopted home. As she puts it, “I call myself a Swiss Army knife—translating, creative writing, consulting, and helping Latin American parks build the skills to enhance experiences and theming. There’s so much opportunity here, and I’m excited to be part of it.”

Avery Matteo
Avery Matteo

Avery Matteo is the associate editor of Funworld at IAAPA. An Orlando-based writer and editor with more than four years of experience supporting educational institutions, nonprofits, and associations, she is honored to spend her days illuminating the people and experiences that comprise the attractions industry. In her free time, she enjoys traveling to new attractions across the globe. Connect with her on LinkedIn.

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Juliana Gilling

Juliana, Funworld's contributing editor, began covering the global attractions industry in 1994. She reports on innovative people, projects, and additions for Funworld and the IAAPA News Hub. Juliana lives in the U.K., where she runs a freelance writing business. Connect with her on LinkedIn.

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IAAPA is the leading global association for the attractions industry, representing theme parks, water parks, family entertainment centers, zoos, aquariums, and more. Dedicated to advancing industry growth, safety, and innovation, IAAPA provides its members with world-class events, educational resources, and advocacy efforts. IAAPA connects professionals across the globe, helping them create impactful guest experiences and drive business success. More about IAAPA

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