
Ros Pullen
“I am hooked—I love the industry, the people, and the experiences I have been fortunate to have,” says Ros Pullen, general manager of Raging Waters Sydney. Pullen is the current and first female president of the Australian Amusement, Leisure and Recreation Association (AALARA). She brings extensive knowledge in marketing, strategy, partnerships, and guest and team member experience, gained during a 20-year leisure career in public and private attractions.
“This all came from challenging myself and saying ‘yes’ to opportunities. The fun part is learning along the way,” she says.
Pullen creates “a strong, positive culture of safety, learning, and fun” at the Raging Waters Sydney water park. While the attractions industry inevitably faces challenges, she believes agile companies can rethink their business strategies and succeed. She focuses on “asking the why: ‘Why am I doing something? What am I hoping to achieve? Who will be impacted? And in what way?’”
Pullen aims to build on AALARA’s “strong foundations of connection, collaboration and shared knowledge” and further strengthen the association’s partnership with IAAPA in the Asia-Pacific region—and globally.
“Be open to all the possibilities this industry can offer,” she says. “Everyone’s journey will be different, so don’t compare yours to anyone else’s.”