
Genevieve Norris-Brown
Genevieve Norris-Brown, general manager of Seabreeze Amusement Park in Rochester, New York, is a sixth-generation leader continuing her family’s legacy in the attractions industry.
“I attended my first IAAPA Expo when I was just 3 months old,” she shared. “So, we’re at year number 38.”
Leading the fourth-oldest operating amusement park in the country is a point of pride for Norris-Brown, who emphasizes the importance of maintaining her family’s storied history. “Becoming the general manager in a sixth-generation family business is an accomplishment that speaks for itself,” she says.
Her journey saw support by mentors like Jane Cooper and Denise Beckson, whom she credits with teaching her resilience and perseverance. “They encouraged me to keep pushing, even when I wanted to give up, and to stand firm in what I believe,” she says.
For aspiring leaders, Norris-Brown stresses the value of mentorship and networking. “Find another woman to mentor you,” she advises. “The women I’ve met in this industry have been invaluable, and everyone is so friendly—don’t be afraid to put yourself out there.”