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Mulheres que impressionam: Pioneiras e poderosas

10:25 AM • Por Avery Matteo, Juliana Gilling

As mulheres que moldam o futuro das atracções

EM TODOS OS CANTOS DA INDÚSTRIA GLOBAL DE ATRAÇÕES, as mulheres estão a trazer ideias arrojadas, perspectivas diversas e uma determinação inabalável para as suas funções. Desde a segurança e a análise de dados até à narrativa criativa e à liderança geracional, os seguintes perfis destacam as formas notáveis como as mulheres estão a impulsionar a inovação e a inspirar a mudança numa indústria dinâmica. O Funworld tem o prazer de homenagear as mulheres de todas as disciplinas e experiências, iluminando os seus percursos únicos e o impacto que causaram. As suas histórias demonstram a vitalidade e a versatilidade da indústria das atracções e, igualmente importante, o poder da orientação, da persistência e de uma visão partilhada para um futuro inclusivo.

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Cynthia Sharpe

Cynthia Sharpe, who serves as senior principal at live entertainment and events company TAIT, made an unconventional leap into the attractions industry after receiving degrees in molecular biology and genetics. Soon after matriculating, she realized that lab science wasn’t her life’s calling. “I ran screaming from academia,” jokes Sharpe. 

At the time, she serendipitously lived across the street from Chicago’s Museum of Science and Industry—and landing a job at the renowned institution was her inauguration into the industry. Over the years, her experiences allowed her to reach new heights in her career at Thinkwell, acquired by TAIT in 2022. Among her many accomplishments, Sharpe is most proud of receiving the Roy Schafer Leading Edge Award for Non- CEO Leadership from the Association of Science and Technology Centers, stating, “That award meant a lot because it really recognized my body of work—not just in exhibit development, but how I helped museums and communities move the needle with inclusion, diversity, equity, access, and social justice.”

To young professionals aiming for an attractions career, Sharpe advises, “Own your swagger. It’s OK to say, ‘I don’t know, but I can learn.’ Just don’t overreach or take on more than you’re ready for.” She encourages aspiring leaders to take on a growth mindset as well: “Do your research, bring the receipts, and come back strong.”

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Cynthia Vergon

From her experience as a technical translator for gondola lift companies to her current role as a client relations lead for the Latin American arm of British design company Katapult, Cynthia Vergon has charted an inspiring, diverse, and unconventional path in the attractions industry. Starting in the natural attraction sector, she discovered her passion for themed entertainment, transitioning seamlessly into creative writing and project development. “I just fell in love with this industry,” she recalls, describing her journey as “a convoluted way to get here, but that’s how so many of us find our place.” 

Vergon’s career is defined by adaptability and resilience. Whether contributing to projects like the Quake Experience at the Quake Museum in Lisbon or launching her own experience consulting company, Canopy Solutions, in Brazil, she has consistently combined her technical expertise and creative vision. During an 18-month journey through Latin America, she explored regional parks and their untapped potential, which she describes as a market with vast opportunities for growth in themed attractions. “My idea was to visit parks and understand what they do, how they do things,” she says. “I saw the challenges they face and the incredible potential for improvement through theming.” 

Now based in Brazil, Vergon continues to shape the future of the industry while embracing the vibrant culture of her adopted home. As she puts it, “I call myself a Swiss Army knife—translating, creative writing, consulting, and helping Latin American parks build the skills to enhance experiences and theming. There’s so much opportunity here, and I’m excited to be part of it.”

Avery Matteo
Avery Matteo

Avery Matteo é a editora associada do Funworld na IAAPA. Escritora e editora baseada em Orlando, com mais de quatro anos de experiência no apoio a instituições educacionais, organizações sem fins lucrativos e associações, ela tem a honra de passar seus dias iluminando as pessoas e as experiências que compõem a indústria de atrações. Em seu tempo livre, ela gosta de viajar para novas atrações em todo o mundo. Conecte-se com ela no LinkedIn.

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Juliana Gilling

Juliana, editora colaboradora do Funworld, começou a cobrir a indústria global de atracções em 1994. Ela relata sobre pessoas inovadoras, projectos e adições para o Funworld e o IAAPA News Hub. Juliana vive no Reino Unido, onde dirige um negócio de escrita freelance. Conecte-se com ela no LinkedIn.

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