Mulheres que impressionam: Pioneiras e poderosas

Cynthia Vergon

From her experience as a technical translator for gondola lift companies to her current role as a client relations lead for the Latin American arm of British design company Katapult, Cynthia Vergon has charted an inspiring, diverse, and unconventional path in the attractions industry. Starting in the natural attraction sector, she discovered her passion for themed entertainment, transitioning seamlessly into creative writing and project development. “I just fell in love with this industry,” she recalls, describing her journey as “a convoluted way to get here, but that’s how so many of us find our place.” 

Vergon’s career is defined by adaptability and resilience. Whether contributing to projects like the Quake Experience at the Quake Museum in Lisbon or launching her own experience consulting company, Canopy Solutions, in Brazil, she has consistently combined her technical expertise and creative vision. During an 18-month journey through Latin America, she explored regional parks and their untapped potential, which she describes as a market with vast opportunities for growth in themed attractions. “My idea was to visit parks and understand what they do, how they do things,” she says. “I saw the challenges they face and the incredible potential for improvement through theming.” 

Now based in Brazil, Vergon continues to shape the future of the industry while embracing the vibrant culture of her adopted home. As she puts it, “I call myself a Swiss Army knife—translating, creative writing, consulting, and helping Latin American parks build the skills to enhance experiences and theming. There’s so much opportunity here, and I’m excited to be part of it.”