Name: IAAPA Morocco Summit
Start: 2026-01-19T00:00:00-0500
End: 2026-01-21T23:59:00-0500

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The first ever IAAPA Summit arrives to Morocco. Join fellow industry professionals for an event in Marrakesh, Morocco. The co-host of 2030 FIFA World Cup is a fast growing tourism destination and has grand ambitions to develop the leisure industry.

Find out about the Moroccan attractions landscape and future development plans. Learn what's new, innovative and popular. Join us to visit exclusive behind-the-scenes of local facilities, meet key local players while networking and creating meaningful connections.

The event is organised in partnership with the Moroccan Agency for Tourism Development SMIT and will be hosted in French and English.

Download the IAAPA Morocco Summit 2026 Sponsorship Agreement

Ticket Required

Region:

Europe, Middle East, Africa

Event Time:

January 19, 2026 - January 21 2026 | All Day +01

Venue: In-Person

Address:

Marrakesh
Morocco

Session Type: Connections

Pricing

Currency

PRICING	Member	Nonmember
1 Person	490.00	820.00
2 Persons	820.00	1370.00
3 Persons	1190.00	1990.00

20% VAT Morocco included in ticket price

AGENDA

Monday | January 19

12:00 - 12:30pm

Welcome & Opening

Registration, Event Check-in & Welcome Reception at Oasiria Marrakech

12:30 - 2:00pm

Opening Keynotes with Government Officials & Policy Makers from Morocco

2:00 - 2:15pm

Introduction to Conference Programme by IAAPA

2:15 - 2:45pm

Keynote - Benchmarking Morocco’s Attractions: Data, Gaps, and Growth Paths

2:45 - 3:15pm

Panel - Hotel & Resort Growth Across Morocco: Projects Shaping the Stay Economy

3:15 - 3:45pm

Keynote - Emerging markets : Which Business Model?

3:45 - 4:00pm

Keynote: Leading By Standards

4:00 - 4:30pm

Coffee Break

4:30 - 5:00pm

Educational Conference Programme

5:00 - 5:30pm

Make It a Destination - Turn Assets into an Ecosystem

5:30 - 6:30pm

Aperitif at the Wave Pool

6:30 - 8:30pm

Dinner at La Paillote

See What Our Members Are Saying

Discover how IAAPA membership has positively impacted businesses across the attractions industry

- Being part of IAAPA has inspired innovation and excellence. The membership provides tools and strategies that deliver real results for our team.
  Elevating Standards Across the Board
- Joining IAAPA has opened doors to invaluable connections and industry insights. We've seen measurable improvements in both operations and guest satisfaction.
  A Game-Changer for Our Growth!
- IAAPA’s resources and networking opportunities have helped us stay ahead in a competitive market. It's been a vital part of our success story.
  The Support We Needed to Succeed