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Mariana Ruiz will share effective strategies for staff training and retention—essential elements to ensure that water park leaders can develop high-performance teams. The session will explore professional development techniques and how to create a motivating work environment that fosters the retention of key employees.

This session will present key insights from the IAAPA Global Benchmark Report, a comprehensive study providing data and trends on the global water park industry. Participants will gain valuable information on operational performance, visitor behavior, revenue streams, and best practices, equipping them with strategic data to make informed decisions and enhance their parks’ competitiveness.

This forum will present a comprehensive view of global trends that are transforming the water park industry. You will learn about the latest developments in sustainability, technological innovation, and new monetization strategies. Through various presentations, topics will include integrating sustainable practices into parks, key technology trends that optimize operations and improve guest experience, and new ways to generate revenue beyond ticket sales. Innovative ticketing models, special event organization, food and beverage management, and merchandising will be addressed, providing you with tools to implement these strategies in your park.Topics:Global trends in sustainability for the water park industry.Key trends in technological innovation for water parks

Guest experience is crucial in water parks. This session will address how to measure customer satisfaction through different customer experience (CX) indicators, such as the Net Promoter Score (NPS). Attendees will explore various methods to assess guest loyalty and satisfaction, using key performance indicators (KPIs) that provide a complete view of the customer experience. The discussion will cover how to use this data to enhance the overall experience and make real-time operational adjustments, ensuring that water parks deliver exceptional service and meet guest expectations.