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Learn how Drayton Manor keep guests coming back, outside of the summer season. Uncover the strategies of seasonal events, including late night rides and fireworks.
Author
Scott Fais
Scott is the senior director of global editorial at IAAPA. The six-time Emmy Award-winning journalist enjoys visiting creative attractions of all kinds—and meeting the professionals behind them. Connect with him on LinkedIn.
Session
Session 4 - Cadbury World
Discover how operational strategies have changed since Cadbury World originally opened. Todays guests bring their unique needs, so we will uncover lessons from transforming the attraction experience from a self guided, to a linear tour. See the impacts this has on NPS, operational efficiency and planning for accessibility accommodations, ensuring Cadbury World remains as one of the UKs top brand activations.
News is made on the trade show floor
Speaker
Zhang Lan
Author
Dawn Allcot
Dawn is a seasoned freelance writer with over 20 years of experience specializing in personal finance, economics, and travel. Her work has been featured in top-tier outlets including GOBankingRates, CNET, Forbes, and USA Today, where she delivers practical insights on saving, investing, and credit management. Connect with her on Linkedin.
Speaker
Juan José García Luna
Managing Director and Partner
Speaker
Ma Jian
General Manager
In this session we will learn how the West Midlands Safari Park evolved from a family-run safari park into a conservation-driven resort destination. Discover how the business began to shift towards a long-term vision through an intensive investment strategy, to deepen their conservation impact, enhance guest experience and expand accommodation offerings.