Gilberto Güido Vázquez

Gilberto Güido Vázquez is currently the Global Chief Experience Officer (CXO) at KidZania, responsible for the areas of content, architecture, theming, sustainability, total quality, and knowledge management. From this position, he has contributed to the company’s evolution toward a more fun, educational, sustainable, and profitable model, strengthening the brand’s value proposition worldwide. 

With more than 23 years at KidZania, he has been directly involved in the design and development of all the group’s facilities around the world. He began his career as an architect and later served as Manager of the Architecture team, where he led multiple strategic projects. 

In 2012, he was appointed Director of Experience, a role in which he consolidated his creative and innovative leadership. Two years later, in 2014, he assumed the position of Director of Franchise Relations, which allowed him to deepen his understanding of international partners’ needs and strengthen the company’s global vision. 

Gilberto holds a degree in Architecture from Universidad Motolinia del Pedregal and has complemented his education with several executive programs that reinforce his comprehensive vision across all the areas under his leadership.