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Brass Ring Excellence Award Finalists

The Brass Ring Excellence Awards recognize the products, projects and people shaping the future of the global attractions industry. From exhilarating entertainment and standout marketing campaigns to delicious food offerings and impactful HR programs, these finalists are raising the bar across the industry.
 

Warner World The Wizard of Oz

The Wizard of Oz™ Merchandise Display

Category: Games and Merchandise Excellence Presented by DOF Robotics: Best Collective Visual Merchandise Display
Company: Warner Bros. Movie World
Universal Cool Summer: Battle of the Bands

Universal Cool Summer: Battle of the Bands

Category: Live Entertainment Excellence: The Showstopper
Company: Universal Beijing Resort
Universal Spring Carnival Party

Universal Spring Carnival Party

Category: Live Entertainment Excellence: Most Creative Atmosphere Production
Company: Universal Beijing Resort
Universal Winter Holiday This Time of Year

Universal Winter Holiday: This Time of Year Is

Category: Live Entertainment Excellence: Most Creative Holiday Production
Company: Universal Beijing Resort
Vancouver Aquarium Otterly Adorable Display

Vancouver Aquarium's Otterly Adorable Display

Category: Games and Merchandise Excellence Presented by DOF Robotics: Best Individual Visual Merchandise Display
Company: Vancouver Aquarium
Slidewaters Lake Chelan Waterpark Wave Mates

Wave Mates

Category: Human Resources Excellence: Best Health and Wellness Program
Company: Slidewaters/Lake Chelan Waterpark
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Become a Member

Unlock FREE access to the Education conference, enjoy discounts on all special ticketed events and EDUTours, gain exclusive entry to the IAAPA Member Lounge sponsored by Storibox, and receive your FREE member gift at Member Central—plus year-round benefits designed to boost your success.

Unlock these Benefits and More Today!

member lounge

IAAPA MEMBER LOUNGE

Take a break and recharge your batteries in this members-only private space sponsored by Storibox.

education event

EDUCATION CONFERENCE

Designed to improve your business strategies and provide you solutions to improve your operation.

free gift

IAAPA MEMBER FREE GIFT

Visit Member Central to Get Yours or to Become a Member!

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Two dynamic concourses, one unforgettable experience.

Set within the world-renowned Orange County Convention Center in Orlando, the IAAPA Expo 2025 spans both the North and South Concourses—each offering a unique blend of innovation, networking, and immersive attractions.

South concourse

South Concourse

Buzzing with connections, learning, and endless opportunities, it’s home to a second registration area, the IAAPA Member Lounge, sponsored by Storibox and EDUTalk and Innovation Stages. Featuring IAAPA Member Central, IAAPA Foundation Booth, the North Concourse provides helpful resources to keep you informed and inspired throughout the week.

North concourse

North Concourse

Filled with immersive experiences and cutting-edge innovation featuring the IAAPA Theater, sponsored by Simtec Systems, Digital Signage Lab, the attendee lounge, sponsored by SEGA, and IAAPA Expo Street Market and Haunting Grounds. Whether you're exploring new technology or taking a moment to recharge, the North concourse blends excitement with ease.

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Connect with the Real Stories Behind the Fun

Follow our social media for authentic stories, special moments, and behind-the-scenes looks from the attractions world.

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