Name: IAAPA Institute for Attractions Professionals
Start: 2026-09-19T00:00:00-0400
End: 2026-09-20T23:59:00-0400
Location: TBC

Looking to advance your career in the global attractions industry? The IAAPA Institute for Attractions Professionals (IAP) is the premier development program designed for those with up to five years’ experience in museums, aquariums, zoos, theme parks, family entertainment centers, and more. Join us a weekend before IAAPA Expo Europe in London for an intensive two-day program that will equip you with cutting-edge industry knowledge and practical management skills.

The Format

The IAAPA Institute for Attractions Professionals is an educational program designed to equip emerging industry leaders with the skills, knowledge, and network to succeed in the global attractions field. It covers key topics such as operations, finance, marketing, and leadership, ensuring participants gain practical insights tailored to parks, museums, zoos, aquariums, and other leisure facilities. Through workshops, expert-led sessions, and valuable networking opportunities, attendees leave ready to drive innovation and excellence in their organisations.

What is Included

Registration for IAAPA Institute for Attractions Professionals Saturday 19 and Sunday 20 September
Face-to-face sessions led by industry experts and subject-matter specialists
Interactive Projects & Group Work to build practical skills
Supplemental Online Resources for deeper learning after the event
Printed Participant Guide to support learning activities
Networking Lunch on Saturday 19 and Sunday 20 September
EDUTour: Chessington World of Adventures Resort and LEGOLAND® Windsor Resort on Monday, 21 September
Certificate of Completion and Continuing Education Units (CEUs) towards IAAPA certification renewal Group Discount: For every three attendees from one organisation, the fourth attends free!

For Attractions and Entertainment industry Professionals

Who have up to five years of experience.
Who are students or young professionals exploring a career in the industry.
Who have experience in all types of attractions (museums, aquariums, theme parks, entertainment centers, haunts, and more).

What You’ll Learn

Finance & IT Essentials: Financial metrics, budgeting, cybersecurity basics
Marketing, PR & Sales: Integrated marketing plans, social media strategy, brand purpose
Human Resources: Effective recruiting, onboarding, team leadership, DEI
Facility Operations: Building a service culture, risk assessment, safety management
Revenue Operations: Food & beverage best practices, games, merchandise
Entertainment: Production costs, immersive experiences, designing shows for all audiences

 Why Attend?

Gain globally recognised training aligned with IAAPA’s Common Body of Knowledge
Network with peers and connect with industry leaders from around the world
Walk away with practical strategies to implement at your attraction

For registration details or any additional questions, please contact [email protected]

Further location and accommodation details and registration link coming soon.

Ticket Required

Region:

Europe, Middle East, Africa

Event Time:

September 19, 2026 - September 20, 2026 | All Day BST

Venue:

In-Person

Location:

TBC

Session Type:

Education

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See What Our Members Are Saying

Discover how IAAPA membership has positively impacted businesses across the attractions industry

- Being part of IAAPA has inspired innovation and excellence. The membership provides tools and strategies that deliver real results for our team.
  Elevating Standards Across the Board
- Joining IAAPA has opened doors to invaluable connections and industry insights. We've seen measurable improvements in both operations and guest satisfaction.
  A Game-Changer for Our Growth!
- IAAPA’s resources and networking opportunities have helped us stay ahead in a competitive market. It's been a vital part of our success story.
  The Support We Needed to Succeed