IAAPA Institute for Attractions Professionals

Looking to advance your career in the global attractions industry? The IAAPA Institute for Attractions Professionals (IAP) is the premier development program designed for those with up to five years’ experience in museums, aquariums, zoos, theme parks, family entertainment centers, and more. Join us a weekend before IAAPA Expo Europe in London for an intensive two-day program that will equip you with cutting-edge industry knowledge and practical management skills. 

The Format 

The IAAPA Institute for Attractions Professionals is an educational program designed to equip emerging industry leaders with the skills, knowledge, and network to succeed in the global attractions field. It covers key topics such as operations, finance, marketing, and leadership, ensuring participants gain practical insights tailored to parks, museums, zoos, aquariums, and other leisure facilities. Through workshops, expert-led sessions, and valuable networking opportunities, attendees leave ready to drive innovation and excellence in their organisations. 

What is Included 

• Registration for IAAPA Institute for Attractions Professionals Saturday 19 and Sunday 20 September 
• Face-to-face sessions led by industry experts and subject-matter specialists 
• Interactive Projects & Group Work to build practical skills 
• Supplemental Online Resources for deeper learning after the event 
• Printed Participant Guide to support learning activities 
• Networking Lunch on Saturday 19 and Sunday 20 September 
• EDUTour: Chessington World of Adventures Resort and LEGOLAND® Windsor Resort on Monday, 21 September 
• Certificate of Completion and Continuing Education Units (CEUs) towards IAAPA certification renewal Group Discount: For every three attendees from one organisation, the fourth attends free! 

For Attractions and Entertainment industry Professionals 

• Who have up to five years of experience. 
• Who are students or young professionals exploring a career in the industry. 
• Who have experience in all types of attractions (museums, aquariums, theme parks, entertainment centers, haunts, and more). 

What You’ll Learn 

• Finance & IT Essentials: Financial metrics, budgeting, cybersecurity basics 
• Marketing, PR & Sales: Integrated marketing plans, social media strategy, brand purpose 
• Human Resources: Effective recruiting, onboarding, team leadership, DEI 
• Facility Operations: Building a service culture, risk assessment, safety management 
• Revenue Operations: Food & beverage best practices, games, merchandise 
• Entertainment: Production costs, immersive experiences, designing shows for all audiences 

 Why Attend? 

• Gain globally recognised training aligned with IAAPA’s Common Body of Knowledge 
• Network with peers and connect with industry leaders from around the world 
• Walk away with practical strategies to implement at your attraction 

For registration details or any additional questions, please contact [email protected] 

Further location and accommodation details and registration link coming soon.