Laura White

Laura White is the Director of Creative Strategy at Pop Up Global, a creative studio specialising in bespoke live entertainment and long term entertainment strategy for brands, destinations and venues across the UK and Middle East.

Laura has built her career across creative development, strategy and business growth within the attractions and entertainment industry. She has worked on a wide range of large scale live entertainment projects and long term programmes, collaborating closely with clients to use entertainment as a strategic tool rather than a standalone element.

Having relocated to the UAE and built an international network from the ground up, Laura brings a practical understanding of relationship led industries and career development. She also shares insight into professional visibility and networking, drawing on her experience using platforms such as LinkedIn as part of her wider career journey.