Helen Wu

CMO

Melco Resorts & Entertainment

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Helen Wu is Senior Vice President and Chief Marketing Officer of Melco Resorts & Entertainment. In her
role, Helen leads all marketing functions for the business to ensure marketing and communications
strategies are aligned with Melco’s premium luxury brand positioning.

Previously, Helen served as Senior Vice President, Brand Engagement at Gucci, responsible for marketing
operations in Greater China. Prior to this, she was with Montblanc International as global Director of Brand
Strategy and Customer Experience. She also held senior marketing positions at Volkswagen and Apple.
Helen received her EMBA from China Europe International Business School (CEIBS).