Fabiola Vázquez

With over 17 years of experience in the retail sector within tourist parks, she currently serves as Retail Director at Africam Safari. In this role, she has led projects that strengthen the shopping experience through visual merchandising, integrating the safari experience into the development of innovative products with strong sales results.

She also led the development of the e-commerce channel to increase souvenir sales, and has driven the remodeling of concept stores across both souvenirs and food & beverage categories. Under her leadership, Africam Safari was awarded the Brass Ring 2024 in the categories of Best Collective Visual Merchandise Display and Best Custom Retail Souvenir.