Fell

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Fell is a story-driven design studio creating custom merchandise for parks, attractions, and destinations. We help transform retail into an extension of the guest experience, so visitors don’t just visit, they take the story home. 

Our approach goes beyond individual products. We design cohesive merchandise systems, collections that reflect the themes, environments, and stories that make each destination unique. We create thoughtfully designed items, including pins, stickers, magnets, and more, that feel intentional, distinctive, and aligned with the overall guest experience.