The 2025 Brass Ring Excellence Awards

Chosen as a finalist for leveraging technology to promote transparency across multiple countries, embedding the program into organizational culture while maintaining integrity by reporting guest satisfaction scores accurately.

Chosen as a finalist for a highly creative submission that seamlessly integrated theming with the overall guest experience, creating a memorable and immersive interaction.

Chosen as a finalist for delivering a high-quality, enjoyable, and family-friendly experience. Thoughtful content, impactful location, and well-produced marketing videos with strong audio, technology, and lighting created an engaging and inclusive attraction for guests of all ages.

Chosen as a finalist for reimagining guest connections through a self-expression and emotional discovery campaign. By introducing four relatable archetypes and a cinematic, personality-driven narrative, the campaign broke traditional theme park marketing conventions, took creative risks, and delivered a fresh, engaging approach to adventure and play.

Chosen as a finalist for a large-scale, impactful initiative focused on reducing plastic. Thoughtfully executed and amplified by Disney’s global reach, the program demonstrated meaningful influence and leadership in sustainability.

Chosen as a finalist for a parade that seamlessly blends live performance and advanced technology. Animated float visuals, responsive lighting, interactive elements, strong music, and elegant costuming create a visually stunning, emotionally resonant production that advances parade design while reinforcing brand storytelling.