The 2025 Brass Ring Excellence Awards

Chosen as a finalist for delivering exceptional creativity with a small team, achieving strong media coverage and clearly communicating the concept. A highly detailed submission, supported by thorough documentation and a comprehensive sales report, demonstrated both vision and execution.

Chosen as a finalist for a beautiful holiday show that captures the spirit of Christmas and tradition, featuring strong performances and diverse talents that create a magical, enduring experience for audiences.

Chosen as a finalist for a fun, niche concept rooted in Dollywood’s iconic cinnamon bread, selling over 3,000 units in 30 days. A bold risk that paid off, it smartly bridged merchandise and F&B, drove cross-purchasing, and showcased strong branding and embroidery.

Chosen as a finalist for a visually striking display that captured attention with its unique approach, telling a powerful story that drew audiences in and delivered an engaging, well-executed presentation.

Chosen as a finalist for a unique rice crispie ingredient that emulated fried texture, a compelling menu storyline tied to location, fresh ingredients, fast service, mouthwatering visuals, and a measurable positive impact on financial performance.

Chosen as a finalist for an innovative, immersive haunted experience that engaged audiences beyond traditional scares, using clever IP integration and interactive elements to leave a lasting impression.